Optimix

Fintech

We took an outdated site and turned it into a growth-ready brand experience.

We took an outdated site and turned it into a growth-ready brand experience.

We took an outdated site and turned it into a growth-ready brand experience.

Founded

/

2025

Industry

/

Fintech

Scope of work

/

Website design

Founded

/

2025

Industry

/

Fintech

Scope of work

/

Website design

Who they are

Optimix is a marketing agency that helps brands scale through paid ads and funnel strategy. But despite their strong client results, their own website was outdated, cluttered, and didn't reflect their expertise.It lacked clear messaging, modern design, and a structure that could support their sales process-making it harder to build trust with prospects or showcase what they actually do. That's where we stepped in.

The challenge

Optimix's website was struggling to retain visitors due to unclear messaging and lack of direction. Our objective was to lower the bounce rate, resulting in a 75% drop.We achieved this by revamping the site's copy, refining the structure, and clearly highlighting key offerings and booking actions. The improved clarity led to stronger engagement and more booked meetings.

What was at stake

Every visitor lost was potential revenue gone. The outdated design and confusing messaging didn't just hurt Optimix's bounce rate-it weakened their brand image and made it harder for prospects to trust them. Without clear calls-to-action or a strong digital presence, they were missing out on leads, partnerships, and long-term growth.

What They Wanted

Their vision was growth-ready branding with a website that actually supported lead generation & what we did for them:

Don't know where to start with branding or websites

(01)

Don't know where to start with branding or websites

(02)

Want everything-from logo to website, handled by one Place

(03)

Need someone to handle it all, without needing "tech talk”

(04)

Want a clean, professional online presence that just works

(05)

Website design

More than a facelift-we fixed what was broken and rebuilt for clarity, trust, and conversion.

More than a facelift-we fixed what was broken and rebuilt for clarity, trust, and conversion.

Optimix didn't need just a design refresh-they needed a business solution. We started by identifying key friction points on their old site that were turning visitors away. Then we rebuilt the site with clear messaging, strong CAs, and intuitive navigation. Every decision was rooted in one goal: reduce bounce rate and convert attention into action.

How We Did It

From research to launch, every decision focused on turning passive visits into meaningful conversions.

(01)

Discovery & Research

We uncovered what was confusing users and why their site wasn't converting the traffic they already had.

(02)

Strategy & Wireframes

We translated their business goals into a wireframe that leads users step-by-step toward conversion.

(03)

Design Execution

Clean, on-brand, and conversion-focused-our design turned their message into momentum.

(04)

Development

We turned designs into a fast, responsive, and SEO-friendly site that works hard behind the scenes.

(05)

QA + Launch Support

From final checks to flawless launch, we ensure everything works exactly as expected.

The Transformation

A side-by-side look at how we turned a weak experience into a winning one.

Upload two images to use the comparison slider
Upload two images to use the comparison slider

Results & ROI

Key numbers

Proof that good design decisions lead to measurable business growth-more leads, higher engagement, and a brand people trust.

50%

50%

Cut bounce rate

Cut bounce rate

50%

Cut bounce rate

3x

3x

Engagement rate

Engagement rate

3x

Engagement rate

+215%

+215%

Inquiries

Inquiries

+215%

Inquiries

testimonials

Clients On The Mic

Words That Keep Me Going

“I recently discovered SquidX, and I'm absolutely blown away by the quality and variety of designs they offer. Whether you're looking for website templates, graphic assets, or even inspiration for your next project, this is a site you need to check out.”

1

/

4

Muneeb

Founder - Marketing Agency

testimonials

Words That Keep Me Going

“I recently discovered SquidX, and I'm absolutely blown away by the quality and variety of designs they offer. Whether you're looking for website templates, graphic assets, or even inspiration for your next project, this is a site you need to check out.”

1

/

4

Muneeb

Founder - Marketing Agency

testimonials

Clients On The Mic

Words That Keep Me Going

“I recently discovered SquidX, and I'm absolutely blown away by the quality and variety of designs they offer. Whether you're looking for website templates, graphic assets, or even inspiration for your next project, this is a site you need to check out.”

1

/

4

Muneeb

Founder - Marketing Agency

Why work with me ?

Choosing the right partner

Working With Me

Conversion Focused Website

Grow Founder Networking

Strong Online Presence

Grow Founder Networking

Social Visibility

Work With Freelancer

Lack of IndUSTRY knowledge

Lack of Communication

Design Focused Website

On Going Support

Expensive

Why work with me ?

Choosing the right partner

Working With Me

Conversion Focused Website

Grow Founder Networking

Strong Online Presence

Grow Founder Networking

Social Visibility

Work With Freelancer

Lack of IndUSTRY knowledge

Lack of Communication

Design Focused Website

On Going Support

Expensive

Why work with me ?

Choosing the right partner

Working With Me

Conversion Focused Website

Grow Founder Networking

Strong Online Presence

Grow Founder Networking

Social Visibility

Work With Freelancer

Lack of IndUSTRY knowledge

Lack of Communication

Design Focused Website

On Going Support

Expensive

Start with a free strategy check

Book a free 30-minute audit, let's uncover what's holding you back and show you how to fix it (with us or anyone).

Start with a free strategy check

Book a free 30-minute audit, let's uncover what's holding you back and show you how to fix it (with us or anyone).

Start with a free strategy check

Book a free 30-minute audit, let's uncover what's holding you back and show you how to fix it (with us or anyone).

Need your next project handled by the top 10%? At Squidx, we bring together elite Middle Eastern talent with sharp strategy, design, and focused execution to drive real business outcomes.

© 2025 Shadat Rony. All rights reserved.

Need your next project handled by the top 10%? At Squidx, we bring together elite Middle Eastern talent with sharp strategy, design, and focused execution to drive real business outcomes.

© 2025 Shadat Rony. All rights reserved.

Need your next project handled by the top 10%? At Squidx, we bring together elite Middle Eastern talent with sharp strategy, design, and focused execution to drive real business outcomes.

© 2025 Shadat Rony. All rights reserved.