
Who they are
Optimix is a marketing agency that helps brands scale through paid ads and funnel strategy. But despite their strong client results, their own website was outdated, cluttered, and didn't reflect their expertise.It lacked clear messaging, modern design, and a structure that could support their sales process-making it harder to build trust with prospects or showcase what they actually do. That's where we stepped in.
The challenge
Optimix's website was struggling to retain visitors due to unclear messaging and lack of direction. Our objective was to lower the bounce rate, resulting in a 75% drop.We achieved this by revamping the site's copy, refining the structure, and clearly highlighting key offerings and booking actions. The improved clarity led to stronger engagement and more booked meetings.
What was at stake
Every visitor lost was potential revenue gone. The outdated design and confusing messaging didn't just hurt Optimix's bounce rate-it weakened their brand image and made it harder for prospects to trust them. Without clear calls-to-action or a strong digital presence, they were missing out on leads, partnerships, and long-term growth.
What They Wanted
Their vision was growth-ready branding with a website that actually supported lead generation & what we did for them:
Don't know where to start with branding or websites
Don't know where to start with branding or websites
Want everything-from logo to website, handled by one Place
Need someone to handle it all, without needing "tech talk”
Want a clean, professional online presence that just works
Website design
Optimix didn't need just a design refresh-they needed a business solution. We started by identifying key friction points on their old site that were turning visitors away. Then we rebuilt the site with clear messaging, strong CAs, and intuitive navigation. Every decision was rooted in one goal: reduce bounce rate and convert attention into action.
How We Did It
From research to launch, every decision focused on turning passive visits into meaningful conversions.
(01)
Discovery & Research
We uncovered what was confusing users and why their site wasn't converting the traffic they already had.
(02)
Strategy & Wireframes
We translated their business goals into a wireframe that leads users step-by-step toward conversion.
(03)
Design Execution
Clean, on-brand, and conversion-focused-our design turned their message into momentum.
(04)
Development
We turned designs into a fast, responsive, and SEO-friendly site that works hard behind the scenes.
(05)
QA + Launch Support
From final checks to flawless launch, we ensure everything works exactly as expected.
The Transformation
A side-by-side look at how we turned a weak experience into a winning one.
Results & ROI